--- title: "Real Estate Lead Gen Compared: Selah vs Zillow vs Ylopo" description: "Side-by-side: Selah Creative vs Agent Image, Zillow Premier Agent, Zillow Flex, and Ylopo — what each costs, who owns the lead, and what you owe at closing." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best lead generation for real-estate agents?", "acceptedAnswer": { "@type": "Answer", "text": "There's no single best — there are three models. Advertising platforms (Zillow Premier Agent, Ylopo) give you volume you control with your budget, but you pay whether or not anything closes. Referral programs (Zillow Flex) charge nothing monthly but take a reported 15–40% of the gross commission at closing, and they're invite-only. Selah Creative is the all-in-one version: $100/month plus a one-time $150 setup for the website, visibility, marketing, exclusive vetted leads, and portal — with a 20–25% referral fee owed only when a Selah lead closes. The right choice depends on what you can afford to pay before a lead ever closes." } }, { "@type": "Question", "name": "Are Zillow Premier Agent leads exclusive?", "acceptedAnswer": { "@type": "Answer", "text": "Zillow Premier Agent is advertising, not a lead service: you buy connections in the ZIP codes you pay for, and other agents can advertise in the same ZIP. Reported costs run $300–$1,000+ per month depending on the market, and the spend continues whether or not a lead closes." } }, { "@type": "Question", "name": "What percentage does Zillow Flex take?", "acceptedAnswer": { "@type": "Answer", "text": "Zillow Flex charges nothing monthly — its fee waits at closing. Industry-reported referral fees run 15–40% of the gross commission, typically 30–35% on buyer leads and up to 40% on seller connections. The program is invite-only, and referrals are routed on Zillow's terms." } }, { "@type": "Question", "name": "How is Selah Creative different?", "acceptedAnswer": { "@type": "Answer", "text": "Selah combines what the others sell separately: a bespoke website in your own brand, Google and AI-search visibility, done-for-you marketing, exclusive vetted seller leads that are never shared, and a private portal — for $100/month plus a one-time $150 setup. Selah's real compensation is a 20–25% referral fee settled at closing, only on Selah leads, only when they close, with a 24-month window per lead. If a lead never closes, the referral fee never exists." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://selahcreative.media/#org", "name": "Selah Creative", "url": "https://selahcreative.media", "email": "support@selahcreative.media", "logo": "https://selahcreative.media/og-image.jpg", "image": "https://selahcreative.media/og-image.jpg", "description": "Selah Creative is an all-in-one growth platform for real-estate agents — a premium website in your own brand, SEO and AI-search visibility, done-for-you marketing, exclusive vetted leads, and a private lead portal.", "slogan": "Others sell agents a tool. We build their business.", "areaServed": "United States" }, { "@type": "WebSite", "@id": "https://selahcreative.media/#website", "url": "https://selahcreative.media", "name": "Selah Creative", "publisher": { "@id": "https://selahcreative.media/#org" } }, { "@type": "Service", "name": "Selah Creative agent growth platform", "serviceType": "Real-estate agent website, marketing, and lead-generation platform", "provider": { "@id": "https://selahcreative.media/#org" }, "description": "An all-in-one platform for real-estate agents: a bespoke website, SEO and AI-search visibility, marketing, exclusive vetted leads, and a private portal — for $100 per month plus a one-time setup fee.", "offers": { "@type": "Offer", "price": "100", "priceCurrency": "USD", "description": "$100 per month for founding agents (standard $175/month from October 1, 2026) plus a one-time setup fee. Everything included, no per-lead charges." } } ] } ] --- [Selah Creative ](/) [How it works](/how-it-works)[Visibility](/visibility)[About](/about)[Contact](/contact)[Get your free scan](/visibility-scan) The honest comparison # Every way agents buy leads, side by side. Search for the best real-estate lead generation and you'll find ten listicles written by the companies themselves. This page is our version — with one honest difference: we're on it, our numbers are real, and every competitor figure links to its published source so you can check our math. Selah Creative Bespoke website in your brand ✓ Included SEO + AI-search visibility ✓ Included Exclusive, vetted leads ✓ Included, never shared Private lead portal / CRM ✓ Included Ongoing cost $100/mo + one-time $150 setup Do you pay before your first lead? $150 setup + $100/mo — no ad spend, and our real fee waits for a closing When a lead closes 20–25% referral at closing — only on Selah leads, only when they close Agent Image website design Agent ImageAgentFire Bespoke website in your brand ✓ Published $1,500–$100,000+ setup △ Semi-custom on their theme framework. Published one-time design fee of $800, $2,750, or $6,500 SEO + AI-search visibility △ Sold separately △ SEO structure in the build; done-for-you SEO work is a paid add-on Exclusive, vetted leads ✗ No leads at all ✗ No lead supply included — the site captures traffic you bring; PPC and CRM are separate add-ons Private lead portal / CRM ✗ None △ Built-in lead manager — no response clock, no reassignment Ongoing cost Design fees up front; ~$99+/mo hosting (published) Published $165–$215/mo + the one-time design fee. Their FAQ notes IDX fees exclude MLS pass-through fees Do you pay before your first lead? Yes — full design fees, and leads are never included Yes — by their published rates the entry path is $2,780 in year one ($800 setup + $165/mo) before a lead exists When a lead closes n/a — no leads ✓ Nothing — subscription only, so you keep the whole commission Zillow Premier Agent you buy ads by ZIP Bespoke website in your brand ✗ None SEO + AI-search visibility ✗ It's advertising, not SEO Exclusive, vetted leads △ Connections in ZIPs you pay for — other agents advertise in the same ZIP Private lead portal / CRM △ Their app, their rules Ongoing cost Reported $300–$1,000+/mo ad spend — varies by ZIP Do you pay before your first lead? Yes — ad spend starts before any lead, and continues close or not When a lead closes Nothing more — you already paid via ads Zillow Flex referral program Bespoke website in your brand ✗ None SEO + AI-search visibility ✗ None Exclusive, vetted leads △ Referrals routed on their terms; invite-only Private lead portal / CRM △ Their app, their rules Ongoing cost $0 monthly Do you pay before your first lead? No upfront cost — the fee waits at closing When a lead closes Reported 15–40% of the gross commission — typically 30–35% on buyer leads, and up to 40% on seller connections Ylopo ad-platform suite Bespoke website in your brand △ Included, on their template stack SEO + AI-search visibility ✗ Paid ads instead Exclusive, vetted leads △ Only what your own ad budget produces Private lead portal / CRM △ Separate CRM subscription expected Ongoing cost Reported ~$295+/mo platform + your ad budget Do you pay before your first lead? Yes — platform fee + ad budget from day one, close or not When a lead closes Nothing more — you already paid monthly + ads Selah Creative Agent Image AgentFire website design Agent ImageAgentFire Zillow Premier Agentyou buy ads by ZIP Zillow Flexreferral program Ylopoad-platform suite Bespoke website in your brand ✓ Included ✓ Published $1,500–$100,000+ setup △ Semi-custom on their theme framework. Published one-time design fee of $800, $2,750, or $6,500 ✗ None ✗ None △ Included, on their template stack SEO + AI-search visibility ✓ Included △ Sold separately △ SEO structure in the build; done-for-you SEO work is a paid add-on ✗ It's advertising, not SEO ✗ None ✗ Paid ads instead Exclusive, vetted leads ✓ Included, never shared ✗ No leads at all ✗ No lead supply included — the site captures traffic you bring; PPC and CRM are separate add-ons △ Connections in ZIPs you pay for — other agents advertise in the same ZIP △ Referrals routed on their terms; invite-only △ Only what your own ad budget produces Private lead portal / CRM ✓ Included ✗ None △ Built-in lead manager — no response clock, no reassignment △ Their app, their rules △ Their app, their rules △ Separate CRM subscription expected Ongoing cost $100/mo + one-time $150 setup Design fees up front; ~$99+/mo hosting (published) Published $165–$215/mo + the one-time design fee. Their FAQ notes IDX fees exclude MLS pass-through fees Reported $300–$1,000+/mo ad spend — varies by ZIP $0 monthly Reported ~$295+/mo platform + your ad budget Do you pay before your first lead? $150 setup + $100/mo — no ad spend, and our real fee waits for a closing Yes — full design fees, and leads are never included Yes — by their published rates the entry path is $2,780 in year one ($800 setup + $165/mo) before a lead exists Yes — ad spend starts before any lead, and continues close or not No upfront cost — the fee waits at closing Yes — platform fee + ad budget from day one, close or not When a lead closes 20–25% referral at closing — only on Selah leads, only when they close n/a — no leads ✓ Nothing — subscription only, so you keep the whole commission Nothing more — you already paid via ads Reported 15–40% of the gross commission — typically 30–35% on buyer leads, and up to 40% on seller connections Nothing more — you already paid monthly + ads Competitor figures are published or industry-reported ranges as of July 2026, and the links go straight to their own sites — [agentimage.com/pricing](https://www.agentimage.com/pricing/), [agentfire.com/pricing](https://agentfire.com/pricing/), [Zillow Premier Agent](https://www.zillow.com/premier-agent/) (advertising cost varies by ZIP and market), [Zillow Flex](https://www.zillow.com/z/partners/flex/) and [ylopo.com/pricing](https://www.ylopo.com/pricing). Every market differs — bring your numbers to the call and we'll compare honestly. Want the arithmetic rather than the table? [See what you'd actually pay under each model](/what-you-pay) — including the point where a flat subscription costs you less than we do. The four models ## You're not choosing a company. You're choosing how you pay. Buy advertising Zillow Premier Agent · Ylopo You fund ad spend every month — reported $300–$1,000+/mo by ZIP on Premier Agent, or a reported ~$295+/mo platform fee plus your own ad budget on Ylopo — and the leads are whatever that budget produces. Connections aren't exclusive on Premier Agent: other agents advertise in the same ZIP. You pay before any lead arrives, and the spend continues close or not. Fits agents with a real, recurring ad budget who want to control volume with spend. Pay at closing Zillow Flex Nothing monthly — the fee waits at closing, where industry reports put it at 15–40% of the gross commission (typically 30–35% on buyer leads, up to 40% on seller connections). It's invite-only, referrals are routed on their terms, and there's no website, SEO, or brand of your own included. Fits agents who can't fund upfront spend and accept the largest share at close — if invited. Buy a website Agent Image · AgentFire Website shops, not lead sources. Agent Image publishes setup fees of $1,500–$100,000+ with ~$99+/mo hosting; AgentFire publishes $165–$215/mo plus a one-time $800–$6,500 design fee. Neither includes a supply of leads with the subscription — traffic and CRM are separate add-ons or integrations you arrange — though neither takes a share of your commission either. Fits agents who already have their own lead flow and would rather never share a closing. All-in-one, aligned Selah Creative Everything in one place — bespoke website in your brand, Google + AI-search visibility, done-for-you marketing, exclusive vetted seller leads (never shared), and a private portal — for $100/mo plus a one-time $150 setup. Our real payday is a 20–25% referral fee settled at closing, only on Selah leads, only when they close, with a 24-month window per lead. Fits agents who want the whole system with a small monthly and a fee that waits for a closing. Straight answers ## The questions agents actually ask. ### What is the best lead generation for real-estate agents? There's no single best — there are three models. Advertising platforms (Zillow Premier Agent, Ylopo) give you volume you control with your budget, but you pay whether or not anything closes. Referral programs (Zillow Flex) charge nothing monthly but take a reported 15–40% of the gross commission at closing, and they're invite-only. Selah Creative is the all-in-one version: $100/month plus a one-time $150 setup for the website, visibility, marketing, exclusive vetted leads, and portal — with a 20–25% referral fee owed only when a Selah lead closes. The right choice depends on what you can afford to pay before a lead ever closes. ### Are Zillow Premier Agent leads exclusive? Zillow Premier Agent is advertising, not a lead service: you buy connections in the ZIP codes you pay for, and other agents can advertise in the same ZIP. Reported costs run $300–$1,000+ per month depending on the market, and the spend continues whether or not a lead closes. ### What percentage does Zillow Flex take? Zillow Flex charges nothing monthly — its fee waits at closing. Industry-reported referral fees run 15–40% of the gross commission, typically 30–35% on buyer leads and up to 40% on seller connections. The program is invite-only, and referrals are routed on Zillow's terms. ### How is Selah Creative different? Selah combines what the others sell separately: a bespoke website in your own brand, Google and AI-search visibility, done-for-you marketing, exclusive vetted seller leads that are never shared, and a private portal — for $100/month plus a one-time $150 setup. Selah's real compensation is a 20–25% referral fee settled at closing, only on Selah leads, only when they close, with a 24-month window per lead. If a lead never closes, the referral fee never exists. ## Start with the free look, not the pitch. The Local Visibility Scan shows how you currently appear on Google and in AI search across your towns — free, human-made, in about two business days. Then decide if the rest of the platform is worth a call. [Get your free visibility scan](/visibility-scan)[Book a call](/get-started) ![The Selah Creative watercolor mark](/assets/logo-mark-tkeE-KYx.webp) Selah Creative We don't sell agents a tool. We build their business. Explore [How it works](/how-it-works)[AI visibility & SEO](/visibility)[Compare lead-gen options](/compare)[About](/about)[Get started](/get-started)[Free visibility scan](/visibility-scan)[Contact](/contact) Get in touch [support@selahcreative.media](mailto:support@selahcreative.media)$100/month + one-time $150 setup © 2026 Selah Creative. All rights reserved. [Updates](/updates)[Privacy Policy](/privacy)[Terms & SMS Terms](/terms)